Crafting a Big News Story

I.C. Angles Communications Post

In December 2017 a community nonprofit organization made a big news splash with a flurry of prominent media coverage around the local hunger issues it was grappling with. This coverage included a front page Guardian article that was featured prominently in Internet news aggregators, such as Google News and Drudge Report. For Second Harvest Food Bank in Santa Clara and San Mateo Counties this coverage wasn’t due to luck. It was the result of a comprehensive and well-executed public relations plan. About a year later, now seems like a good time to tell the story behind that story.