product marketing; embedded technology

Contests & Giveaways that Work

ICangles Communications Post…

With the holiday season of giving now upon us it seemed the perfect time to write a post on designing a corporate contest or giveaway. The best corporate contests draw interest, clearly distinguish your company and educate audiences about your products. Of course doing all that is easier said, and many companies resort to giving away pens or bouncing balls featuring their logo at trade show booths. Nevertheless the contest giveaway this year of a client I work with serves as an excellent case study of how to creatively market not just a product, but a new technology, and to go beyond the traditional trade show in doing so.