mark hurd

BP & HP Crisis Communication Lessons

ICangles Communications Post…

It’s been a busy 2010 in the world of crisis PR with two CEO’s of major companies gone—Tony Hayward of British Petroleum because of how he handled a crisis and Mark Hurd of Hewlett Packard for being at the center of one. In the case of Hayward he delivered a public relations case study of what not to do in a crisis. Although there is a lot to chose from in the way of his gaffes let’s focus on three highlights.